Home » The One Buck Authors Press Release Book (Silver Sands Publishing Series) by Michael N. Marcus
The One Buck Authors Press Release Book (Silver Sands Publishing Series) Michael N. Marcus

The One Buck Authors Press Release Book (Silver Sands Publishing Series)

Michael N. Marcus

Published Books: Learn What Not to Do title=Stinkers! America'-s Worst Self-Published Books
ISBN :
Kindle Edition
93 pages
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 About the Book 

The press release is a critical part of book marketing.Releases can be sent by email, snailmail or even UPS or FedEx. They can be plain or fancy -- or very fancy. They can be homemade or paid-for. Despite many options and variations, there areMoreThe press release is a critical part of book marketing.Releases can be sent by email, snailmail or even UPS or FedEx. They can be plain or fancy -- or very fancy. They can be homemade or paid-for. Despite many options and variations, there are certain aspects of the press release that are expected by editors, reporters and reviewers.You have lots of competition from others seeking media attention, and have just a few seconds to attract the attention of someone who can help you -- or reject you.This book will teach any author how to produce and distribute effective press releases, or choose a company to perform the service properly.Bonus chapters cover getting book reviews and blurbs.Michael N. Marcus is a bestselling author and publisher of more than 30 books. In previous lives he wrote press releases for a living, and dealt with them as a magazine editor. His own press releases have received extensive coverage in print and electronic media.CONTENTS:Comments about the author’s previous books about publishingAdvice from Albert EinsteinAdvice from Woody AllenPrefaceThree purposes of a book press releaseRobo-reporters and lazy or naïve human beings can help youWho said that? No oneThe P-wordsPower of the “press”Making newsWriting your releaseStructuring your press releaseHow experts do a press releaseHow a pretty good amateur does a press releaseHow nitwits do a press releaseRobot reporters put news in strange places.Choosing a press release distribution serviceBe ready to take advantage of press coverage.Advice from a master (and frugal) book promoterYou don’t have to do your own publicity.Getting book reviewsBook review tipsBook blurbsAbout the authorMichael’s softwareMichael’s hardwareby Michael N. MarcusPhoto & illustration creditsDisclaimers & Notes